Excerpt from LEAD-WiSE:
Communication is one of the most unrecognised skills within organisations, but can have an outsized impact on how your business develops. As the Harvard Business Review notes, ‘Essential Experts’, or professionals with key functional skills such as communications, are some of the most overlooked hires for companies – especially those within technical and life sciences fields. Yet, the role of communications is integral to building a brand, to define your purpose, your positioning. It increases your reach and visibility, the opportunity for collaborations and partnerships and creates momentum attracting talent as well as client and investor buy-in.
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