Excerpt from LEAD-WiSE:
In leadup to the 2021 United Nations climate change conference, COP26, countries announced their plans to decarbonize their economies in order to help mitigate the impacts of climate change – net-zero. These net-zero goals involve reaching a balance where the greenhouse gasses produced by an action are cancelled out by the amount of gasses it removes from the atmosphere. These pledges involve large investments into infrastructure and a general shift in economic priorities for many governments, but several major companies have also pledged to decarbonize their operations. Some, like PwC, have set ambitious targets that would see them reach the mark by the end of this decade. Scepticism from the public is rife however, as consumers are wary of greenwashing claims and inaction from both governments and companies – but net zero is the future of sustainable businesses, and opportunities exist for them to thrive using such a business model.
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