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Writer's pictureVincent Diringer

Purpose-Led, Value-Driven – What else?

Excerpt from LEAD-WiSE:


A workplace that stands for something, company culture that supports its employees, flexible work styles, good work-life balance, a sense of purpose – these are just some of the things Gen Z wants from its employers. While these preferences are not overly demanding, Deloitte warns that few industries and businesses seem ready for their arrival into the workforce [3]. This should come as no surprise, as Gen Z have challenged the status quo ruling society even before they entered the workforce, by calling for more inclusive and transparent actions on global sustainability issues.


“Gen-Z’s expectations in the workplace are values-driven and aligned with their personal morals,” explains Ashley Stahl. This means that employers across industries will have to adapt or face being replaced by more modern competitors. So what exactly can a business do to attract the next generation of workers?



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