Excerpt from LEAD-WiSE
Sustainability is no longer a buzzword. As the world works towards finding appropriate solutions to the climate crisis, consumers are becoming increasingly aware of the impact that their personal choices have. More people than ever before are seeking to become sustainable, and they are ready to pay more for products that can be certified as being environmentally friendly.
Greenwashing, or making a product seem more sustainable than it is, has been the status quo for businesses appealing to customers’ demand. However, as a study by Deloitte highlights, younger generations have caught on, and they value companies who promote a progressive agenda.
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